You are tired of the slow pace of link building. The keyword research process is not turning up the traffic as it should. The added investment on your website content and blog seem worthless right now. Something like that paints a bleak picture for any website and blog irrespective of the industry. Maybe that is when you get to hear about this brilliant SEO hack – private blog network. You understand that they can give you all the link juice your blogs need. They are cost-effective, and they can boost traffic as nothing else does.
Are PBNs Effective in Improving SEO?
Whether you are worried about it or convinced after hours of discussing the prospects with your friends, you have decided to come here to find out more about it. At this moment all you can think about it whether a PBN is a good idea for your business. Sadly, it is impossible to answer questions regarding private blog networks with simple “yes” or “no”. In most cases, the issues and their contexts require explanation. In the world of SEOs, not everything is black and white. Some tactics like PBNs fall in the grey zone. Any smart webmaster must understand the implications of these tactics and then find out if the available option will be beneficial for their team or not.
There are several perspectives of judging the effectiveness of PBNs. There is always the argument that backlinks promote SEO and some bloggers claim that PBNs generate backlinks. By following this logic, PBNs should also help a website’s SEO, right? Well, in an ideal world that might work, but here, things are a bit different. Partially, it is because the network of the so-called blogs does not send high authority links to the content. Partly, it is due to Google’s bias against PBNs. Off late, the search engine king has shown its displeasure over the use of such link building techniques, quite overtly. The rampant use of such grey hat SEO techniques has resulted in multiple penalties and demotion of ranks.
Why Does Google Penalize PBN Users?
There was a time when PBNs were an honest effort. Even now, there are a few SEOs, who put in extensive labor and resources in building high authority blog networks to fuel their business traffic. However, since the advent of Google Penguin, private blog networks have earned a bad name. That has a lot to do with the black hat techniques some SEOs have used in the past to build enormous quantities of external links for sites with considerably high domain authority. They purchased domain names that had recently expired and leveraged their already earned domain authority that came with these domains. Once their collection was complete, they replaced the content of each site with primary (mostly reiterative) content, and they linked their main site to these repurposed websites. That lead to the birth of PBNs, and that is exactly why Google does not like them.
What are the Pros and Cons of Using a PBN?
Before we get into the ethical questions and the viability of a PBN, we would like to discuss a few pros and cons.
The pros of a private blog network
- They offer effective backlink building techniques for any site.
- They can potentially improve your online presence and enhance your SEO.
- You will finally find an economical way to outsmart your competitor’s keyword research technique.
- SEO is slow, but PBN is fast.
The cons of a private blog network
- Once Google gets wind of it, the penalties can undo months of hard work. Google actively penalizes sites that use PBNs.
- They are a part of the grey zone that lies in the middle of white hat SEO and black hat SEO.
- PBN can risk your website SEO and reputation. You can end up losing your website traffic in case google pushes your site down the SRL.
What are Some of the Indications That a Site is a Part of a PBN?
If you want to use a PBN for fueling your website traffic and ROI, you need to be extremely careful. We will never say it does not work because it does. It does improve SEO, and it helps with increasing visibility by providing the necessary link juice, but it is a huge risk. The risk increases exponentially when an inexperienced marketer or a novice SEO takes charge of building and managing a private blog network.
While building a PBN, there are a few signs that you must avoid.
- The domains of a PBN have likely expired around the same time. The SEOs buy them in bulk and refurbish them for building the network. Using a tool to check the history of the domain is an excellent way to find a PBN.
- Almost all websites have a WHOIS database presence. When these websites share the same owner, it is easy to understand that they are a part of the same network. Therefore, any hidden information is a red flag.
- The content of such websites and blogs is similar, if not wholly identical. Most sites that are a part of a PBN have identical text, image, and video.
- Check the backlink profile of a site using Ahrefs or Moz tools. PBN sites have identical external link portfolios. They also have a considerably large number of broken links.
- The hosting of all blogs and websites that are part of a PBN are usually the same.
Google uses multiple of these characters as signifiers of a PBN. If you have a network of similar websites and blogs that are lying dormant or a collection of sites you have not updated for a while, you are at high risk of attracting penalties from Google.
How Does an SEO Expert Help With PBN Setup?
In short, you need the guidance of expert SEO agencies to set up and maintain a website that uses a private blog network for link juice. It is possible to be a part of it, and still skip the all-seeing eye of Google. You need the right advice at the right time. The necessary process looks quite simple.
- Find expired (and aged) domains from GoDaddy Auctions, Expireddomains.net, Expireddomains.com, or Scape domains on your own.
- Find out if it is capable of passing the link juice for site SEO.
- Register the domains.
- Host them using private hosting or VPNs.
- Do not use the same basic theme on each site.
- Set up the content. Use relevant, genuine content and refrain from duplication.
- Do not list fake information in the WHOIS. You can always use multiple PO Box addresses (belonging to your friends and family) for the domains.
- Build the link to your main site.
- Keep updating, and rotating content on your network sites.
Maintaining a PBN is a lot of work. However, it is also the faster way to outperform your competitors and make a mark in your industry. Irrespective of what you are selling and what services you have to offer, you should be able to reach your target audience after all the hard work you put in. PBN fast-tracks the search engine optimization process and gives you the traffic your site deserves, as long as you know how to shield the network from Google.